When it comes to iconic off-road SUVs, the Ford Bronco and Jeep Wrangler dominate the conversation. Both vehicles are purpose-built for adventure, boasting rugged designs, serious trail capabilities, and decades of brand loyalty. But if you’re planning to buy in 2024, which one delivers the better balance of performance, features, and everyday comfort?
In this detailed comparison, we pit the 2024 Ford Bronco against the 2024 Jeep Wrangler to help you decide which SUV best fits your lifestyle—on or off the beaten path.
Design and Styling
Ford Bronco:
The Bronco stays true to its retro roots with boxy proportions, round headlights, and a bold grille. It’s available in 2-door and 4-door configurations and offers removable doors and roof panels similar to the Wrangler.
Jeep Wrangler:
The 2024 Wrangler maintains its classic design with upright styling, a seven-slot grille, and round headlights. Jeep introduced mild front-end updates for this year, but the signature Wrangler silhouette remains untouched.
Winner (Style): Tie—Bronco for modern ruggedness, Wrangler for classic heritage
Performance and Off-Road Capability
Ford Bronco:
Standard 2.3L turbocharged I4 (300 hp)
Optional 2.7L V6 (330 hp) and 3.0L V6 in Bronco Raptor (418 hp)
G.O.A.T. (Goes Over Any Terrain) Modes for terrain management
Optional HOSS (High-Performance Off-Road Stability Suspension)
Available front and rear locking differentials
Up to 11.7 inches of ground clearance
Jeep Wrangler:
Standard 2.0L turbocharged I4 (270 hp)
Optional 3.6L V6 (285 hp), 6.4L V8 in Rubicon 392 (470 hp), or 4xe plug-in hybrid
Rock-Trac and Command-Trac 4×4 systems
Sway bar disconnect and solid axles for articulation
Up to 12.9 inches of ground clearance (Rubicon models)
Winner (Off-Roading): Jeep Wrangler
Winner (Balanced Powertrain Options): Ford Bronco
Interior Comfort and Features
Ford Bronco:
More refined and tech-forward cabin than the Wrangler
Optional 12-inch SYNC 4 touchscreen
Apple CarPlay/Android Auto standard
More spacious back seat and cargo space in 4-door models
Marine-grade vinyl and rubberized floors available for wash-out interior
Jeep Wrangler:
12.3-inch touchscreen standard on most trims
Uconnect 5 with intuitive interface
Remains more utilitarian in base trims
Still noisy at highway speeds compared to Bronco
Compact rear seat in 2-door models
Winner (Tech and Space): Ford Bronco
Winner (Simplicity and Heritage Feel): Jeep Wrangler
Ride Quality and Daily Driving
Ford Bronco:
Independent front suspension for improved on-road comfort
Better ride quality over bumps
Quieter cabin, especially on pavement
More refined steering feedback
Jeep Wrangler:
Solid front axle provides better articulation off-road but rougher ride on-road
Vague steering feel
Cabin noise remains an issue on the highway
Winner (Daily Driving): Ford Bronco
Towing and Utility
Ford Bronco:
Towing capacity: up to 3,500 lbs
Roof load: 150–200 lbs (dynamic)
Jeep Wrangler:
Towing capacity: up to 3,500 lbs (2-door ~2,000 lbs)
Roof load: similar limits
Winner (Utility): Tie
Fuel Efficiency (Gas Models)
Ford Bronco 2.3L:
20 MPG city / 21 MPG highway (auto)
Jeep Wrangler 2.0L turbo:
21 MPG city / 24 MPG highway
Jeep Wrangler 4xe (Plug-in Hybrid):
49 MPGe and 21 miles of EV-only range
Winner (Efficiency): Jeep Wrangler—especially with 4xe
Customization and Trims
Ford Bronco:
Multiple trims: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, Raptor
Sasquatch package available for extreme off-road upgrades
Removable roof/doors standard
Jeep Wrangler:
Multiple trims: Sport, Willys, Sahara, Rubicon, High Altitude, Rubicon 392, 4xe
Countless aftermarket parts and accessories
More open-air options and configurations
Winner (Aftermarket & Modding Potential): Jeep Wrangler
Pricing (MSRP Estimates)
Bronco Base 2-door: Starting around $39,000
Bronco Wildtrak: Around $58,000
Bronco Raptor: $90,000+
Wrangler Sport 2-door: Around $33,000
Wrangler Rubicon 4-door: $53,000+
Wrangler 4xe: $50,000–$65,000
Rubicon 392 (V8): $88,000+
Winner (Lower Base Price): Jeep Wrangler
Winner (Better Value at Mid-Range): Ford Bronco
Final Verdict: Which 2024 SUV Should You Buy?
Choose the 2024 Ford Bronco if you want:
More refined on-road driving
Tech-rich interior and better rear seat space
Excellent off-road capability without sacrificing daily usability
Cleaner styling with a retro-modern appeal
Choose the 2024 Jeep Wrangler if you want:
Proven off-road legend with unbeatable trail credentials
Open-air experience and massive aftermarket support
Plug-in hybrid (4xe) or V8 engine options
More affordable entry-level pricing
Bottom Line:
The Bronco is the better all-around vehicle for most drivers—more comfortable, high-tech, and still off-road-ready. But if your priority is hardcore trail use or open-air fun, the Wrangler remains king of the dirt.
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