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Ford Bronco vs Jeep Wrangler: Which 2024 SUV Should You Buy?

Ford Bronco vs Jeep Wrangler: Which 2024 SUV Should You Buy?

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The 2024 Ford Bronco and 2024 Jeep Wrangler are two of the most capable off-road SUVs on the market. Both vehicles offer rugged performance, advanced 4×4 systems, and customizable features that cater to adventure seekers. But which one is the better choice for you? In this detailed comparison, we’ll analyze performance, off-road capability, interior comfort, technology, and pricing to help you decide between the Ford Bronco and Jeep Wrangler in 2024.

1. Performance & Engine Options

Ford Bronco

2024 Ford Bronco offers three engine options:

  • 2.3L Turbocharged I-4: 300 hp, 325 lb-ft torque
  • 2.7L Twin-Turbo V6: 330 hp, 415 lb-ft torque
  • 3.0L EcoBoost V6 (Raptor Trim): 418 hp, 440 lb-ft torque

The transmission options include a 7-speed manual available with the 2.3L engine, and there is a 10-speed automatic.

Jeep Wrangler

2024 Jeep Wrangler also has several engine options:
  • 3.6L V6: 285 hp, 260 lb-ft torque
  • 2.0L Turbocharged I-4: 270 hp, 295 lb-ft torque
  • 6.4L HEMI V8 (Rubicon 392 Trim): 470 hp, 470 lb-ft torque
  • 4xe Plug-in Hybrid (PHEV): 375 hp, 470 lb-ft torque
Wrangler offers the availability of a 6-speed manual (with the 3.6L engine), and there’s also a cabin that offers an 8-speed automatic.

Winner: Jeep Wrangler

Both options are powerful, but Wrangler has an edge through its powerful Rubicon 392 V8 and hybrid 4xe option in terms of performance and efficiency.

2. Off-Road Capability

Ford Bronco Off-Road Features

  • G.O.A.T. Modes (Goes Over Any Terrain) with up to 7 selectable modes
  • Electronic locking front and rear differentials
  • HOSS (High-Performance Off-Road Stability Suspension) system
  • Optional Sasquatch Package with 35-inch tires and lifted suspension

Jeep Wrangler Off-Road Features

  • Rock-Trac 4×4 system (on Rubicon trims)
  • Tru-Lok locking differentials
  • Sway bar disconnect system for enhanced articulation
  • Available 37-inch tires (on the Rubicon X package)

Winner: Tie

Both are off-road kings, but the Wrangler edges it out by a hair with its solid front axle for improved articulation on rough terrain. The Bronco’s independent front suspension, on the other hand, offers superior on-road behavior.

3. Interior Comfort & Technology

Ford Bronco Interior

  • 12-inch touchscreen with SYNC 4
  • Wireless Apple CarPlay & Android Auto
  • Removable doors and roof
  • Water-resistant interior (washout floors on select trims)
Ford Bronco Interior

Jeep Wrangler Interior

  • 12.3-inch touchscreen with Uconnect 5
  • Wireless Apple CarPlay & Android Auto
  • Sky One-Touch Power Top available
  • Premium leather seats available
2024 Jeep Wrangler

Winner: Ford Bronco

The Bronco has a more spacious and contemporary interior with bigger touchscreen options and a more user-friendly infotainment system.

4. Safety & Driver Assistance Features

Ford Bronco Safety Features

  • Ford Co-Pilot360 suite (Blind-Spot Monitoring, Adaptive Cruise Control, Lane-Keep Assist)
  • 360-degree camera system for off-road navigation

Jeep Wrangler Safety Features

  • Available Adaptive Cruise Control and Forward Collision Warning
  • Fewer driver-assist features compared to Bronco

Winner: Ford Bronco

The Bronco has more standard safety features, so it’s a better family and daily driver.

5. Pricing & Value

2024 Ford Bronco Price

  • Base Model: $39,130
  • Badlands Trim: $51,840
  • Raptor Trim: $89,835

2024 Jeep Wrangler Price

  • Base Model: $31,895
  • Rubicon: $47,495
  • Rubicon 392: $92,140

Winner: Jeep Wrangler

The Wrangler starts lower, making it the most affordable, though its high-end trims are more expensive than the Bronco.

Conclusion

Both the 2024 Ford Bronco and 2024 Jeep Wrangler are excellent off-road SUVs that offer rugged capability and modern features. If you prioritize off-road articulation, a lower starting price, and hybrid options, the Jeep Wrangler is the best choice. However, if you want better daily driving comfort, more safety features, and a modern interior, the Ford Bronco is the way to go.In the end, it’s all about your personal preference and how you will use your SUV. You are getting either the legendary Jeep Wrangler or the adventure-ready Ford Bronco, both of which are capable and iconic off-roaders that will take you anywhere you want to go.

FAQs

Which SUV is a better daily driver, the Bronco or Wrangler?
The Ford Bronco has a more refined ride because it rides on independent front suspension, making it a better daily driver.
The most efficient is the Wrangler 4xe plug-in hybrid, with an estimated 49 MPGe.
The Bronco and Wrangler can tow an equal amount of 3,500 lbs when properly equipped.
The Bronco has slightly more cargo space behind the rear seats compared to the Wrangler.
Both SUVs are highly customizable, but the Wrangler has a larger aftermarket community for modifications.